I partnered with Think Agency of Atlanta to build out a content marketing plan for Orkin’s “Pest Control Down to a Science,” to help them capture new leads from a community of bug-lovers.
Content Marketing Launch
Content Editorial Calendar
Jennifer Ready, Creative Director
Mason Brown, Experience Design
Using search insights, we found a whole community dedicated to the love and science of bugs.
Would people have problems associating bug science and pest control, and would the content actually generate leads?
To bring in folks from all over the internet and through social channels we came up with the idea of creating a digital magazine-like experience filled with information about the science of bugs.
After researching bugs for days, I came up with a content calendar related to topics Think had fomulated through search analysis. With the designer, I created over 25 initial content pieces, including articles, infographics, timelines, and imagery.
After launch, hundreds of search results appeared from blogging and social channels who’d referred to the articles.
The project was a resounding success. Site traffic increased as well as onsite time. The Facebook community increased followers by thousands. Check out the other results below.
I spent a solid quarter writing, researching, and creating the final content calendar. Here are a few of my assets and content matrices.
Site traffic increase
“Aimee is easy to work with, always brings smart content ideas to the table, and has solid experience to back up her recommendations. She is able to effectively direct content activities within extremely tight deadlines and well within budget. In addition to performing the role of content strategist, she also is willing to step in and write copy or brainstorm experience design solutions when it is needed.”