Life Association

This business claimed they didn’t really need a website. They only reason for having one was for regulatory reasons. They didn’t want responsive, they didn’t want to be contacted or found in search. Unfortunately, to work with me, you have to have a site that’s responsive on all devices.

Tasks

Site Design and UX
Copywriting
WordPress site Development

Role

UX Designer
Developer
Content Strategist
Copywriter

Observations

This was a website that happened during a pandemic. Part of the team came down with COVID-19 (not me), and the client didn’t seem to want to really get the work done. It was an exercise in extreme patience.

Question

The business was run by a woman in her 70’s, so it made it very difficult to explain in detail what she was looking at. I opted to do a prototype before development, so she could understand it. (She didn’t. Oh well.)

Hypothesis

I wanted to show the client that custome illustrations would be better than photography. I spent a lot of time tweaking the site for those illustrations. In the end, they chose free photography.

Experiment

Because this project kept getting delayed by months and months, I decided to build the site and launch it with a fifth design that they hadn’t yet approved. They ran out of money and went past scope, so I just made it so they could replace images if need be.

Analysis

Sometimes, after you work with a client, you realize what works best for your business in the long haul. This client was more of a learning experience, and I ended up revamping many of my processes to keep those issues from happening again.

Conclusion

Not all projects are awesome. After I launched the site, this client and I ended up parting ways.  Sometimes, no matter how fluid your processes are, or how great the design is, the client just doesn’t get it. That’s okay. I thought long and hard about including this site in my portfolio, but I think it’s important to showcase some difficult projects, and designing during an epidemic is right up there at a ten on the crises meter.

The Original Design

Life Association Web Design

What they launched with

LIfe Mockup

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