I was hired as a freelance consultant through IQ agency in Atlanta, to preform a detailed audit and content strategy for HotSpring Spas, which included their backend dealer network. The company owned by, Watkins International, is the best selling spa brand in the United States. The spas are not sold direct-to-consumer, but rather through a dealer network. The site needed a revamped home to showcase it’s products and provide an experience that would send leads to qualified dealers.
User Experience Lead
TasksUsability Audit Content Strategy Competitive analysis Shopper Journey Modeling
Shannon Delayney, UX Director
Rachel Peters, User Experience