This was a soup-to-nuts redesign that included a site audit, search, content strategy, and user experience role. I partnered with Thoughtworks Development and the business’s brand and PR agency to fully design and develop a brand new site.
Char-Broil Digital Staff
Increase in ecommerce revenue
Customer Sevice Call costs
“Aimee’s ability to understand the web content challenges facing us from an “in the weeds” perspective were invaluable. We had the pleasure of working together during several projects during a larger website redesign at Char-Broil. I was particularly impressed by Aimee’s ability to routinely go beyond the surface level issues at hand, investigate and prescribe a solution that would help create efficiencies or scalability. Aimee’s knowledge, hard work and sense of humor along the way was a great addition on our project. She undoubtedly would be a great additional to any team or project.”