Nicole Archer

This author needed a fun, quirky website to showcase her romantic comedies. I built this unique site from the ground up, and added in a blog module and a mailing list sign up.

Tasks

Site Design and UX
Copywriting
WordPress site Development

Role

UX Designer
Developer
Content Strategist
Copywriter

Observations

The most important aspect of this author’s website was that it be easy to maintain down the line.

Question

I wondered if it would be possible to find enough graphics to manipulate that would allow her to update images herself. With the pop-art illustrations, there were more than enough.

Hypothesis

I figured if I built her a library of modules, she could easily update a book or a page. I also gave her templates for blog posts.

Experiment

For this design, responsive was very important. The vertical text and column sizes took a lot of manipulation to get it to display correctly on all devices, without sacrificing valuable space.

Analysis

After viewing other author sites, it’s clear most are very cookie-cutter. I wanted to do something very unique to her brand.

Conclusion

Authors want to write books, not maintain websites. So I made updates easy, even for this unique design.

Design

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