About Me

What makes me tick? How did I get here? What are my credentials? What do I look like?

Hi! I’m Aimee Agee

A brand new voyage, for an experienced passenger

I’m a life-long web & mobile professional.Owner of Twist Idea Lab Image In fact, I started on this journey right as the internet came into being. Throughout my career, I’ve consulted with and managed large-scale teams and projects for top global digtial agencies and big brands, across all sorts of industries and verticals, working with them to build their content practices and create engaging content for their consumers.

Recently, I made a lateral career move from content strategy to UX design and development. My transition to UX design wasn’t that hard, considering my strategies have been informing designers for decades. And this year, I finally developed the skill set to actually take my strategies from soup-to-nuts. This change has allowed me to do what I love most — help small businesses succeed.

I’ve owned and operated my consulting business for over a decade, but because I’ve been doing most of my work as a freelancer for other agencies, I hadn’t developed my own business in years. Nor had I been able to work on my own content or articles, because I’d been too busy doing it for everyone else. That’s changing as of January 2020, and with that change, comes a brand new me, including new skills, a new site, a new logo, and a new attitude. *Sings the Pointer Sisters*

In my spare time, which admittedly is much sparer these days, I’m mom to a precocious 8-year-old boy and a fuzzy, semi-derranged rescue dog. I also have a fiction writing side hustle under a secret pen name and have published four books. I’m a cub scout den leader, a basketball coach of an undefeated team *knocks on wood, and an advocate for women-owned small businesses and non-profits.

Twist’s New Mission


I based Twist Idea Lab’s new logo off of  the Japanese concept of Ikigai, which theorizes that to be happiest in life, we should do what we’re good at, what we love, what the world needs, and what we can be paid for. That’s my goal.

This vision makes me picky about who I work with and the kinds of projects I take on. But when I do take one on, you better believe I’ll put my all into it. I will do everything to help you achieve success, as long as it’s both rewarding, good for the world, and I can make a comfortable living.

Read about my path to enlightenment in the new Twist blog, UX Fix, coming soon.


Don’t mind me whilst I gobble up all this cheap knowledge


This past year, after a couple of bad projects, one life or death situation, and some serious soul-searching, I ramped up areas of my education where I felt I needed it most. As a result, I spent a lot of time in front of the computer, and my butt has gotten huge. BTW, I’m a huge proponent of online learning from places like, Udemy, Lynda, Codestack, etc. In the digital space one must stay informed, and by golly, if I’m not informed now, well, I’ll get there soon. Here’s are the courses I took and became certified in 2019/20, along with my university credentials. This doesn’t begin to cover all the knowledge I’ve gobbled up before this year.


  • Bachelor of Science in Journalism and Advertising, University of Colorado at Boulder
  • Marketing MBA, University of Denver
  • Technology BluePrint, SkillCrush

Strategy Education

  • Amazon Ads & Kindle SEO
  • Complete public speaking masterclass
  • Content Marketing for B2B Enterprises
  • Facebook Ads Master 2020
  • Gamification, Motivation and Psychology
  • Growth Hacking
  • Hashtag essentials & Instagram Marketing
  • Machine learning A-Z
  • Margie Lawson’s Writer’s retreat
  • Salesforce Certified Advanced Administrator
  • SEO 2020, complete training for WordPress
  • SEO Training by Moz
  • The Business Intelligence Course 2020
  • The complete Communication Skills Masterclass
  • The Complete Data Science Course
  • The complete Instagram Marketing Course
  • The Data Science Course 2020: Complete Data Science
  • The Ultimate Google AdWords Course
  • UX Strategy Fundamentals
  • YouTube MasterClass
  • Google Analytics Intermediate Certification

Design Education

  • Adobe After-Effects essentials
  • Adobe Graphic Design Master Class
  • Adobe Illustrator Essentials and Advanced training
  • Adobe Photoshop Essentials and Advanced Training
  • Adobe responsive web essentials
  • App Brewery The Complete App Design Course, UX, UI
  • Graphic Design Mastery
  • Information Architecture Fundamentals from Joe Natoli
  • The ultimate UX guide to Usability
  • UI and Web Design with Adobe Illustrator
  • UI/UX Design with Adobe XD
  • Ultimate App Design Course: UI, UX & Prototyping in Adobe XD
  • User Experience Design Essentials with Adobe XD
  • User Experience Design Fundamentals
  • User Experience: The Ultimate Guide to Usability
  • UX & Web Design Master Class from Joe Natoli
  • UX UI Design Rules Workshop from Joe Natoli
  • Web Design for Web Developers

Coding Education

  • Advanced CSS and Sass, Flexbox, Grid, Animations
  • Bootstrap from scratch
  • Complete Python bootcamp
  • CSS the complete Guide 2020
  • Google’s responsive web development
  • HTML 5 and CSS 3 masterclass
  • IOS & Swift the complete app development course
  • JavaScript, understanding the weird parts
  • Learning Python for Data Analysis and Visualization
  • PHP for beginners
  • Python for Data Science & Machine Learning Bootcamp
  • The complete 2020 web development bootcamp from App Brewery
  • The complete cyber Security course
  • The Ultimate MySQL Bootcamp
  • Web Developer Bootcamp
  • WordPress WooCommerce

Logical Skills Creative Skills

  • Usability & Accessability 100% 100%
  • Data Analysis 50% 50%
  • SEO 80% 80%
  • SEM & PPC 50% 50%
  • Internet Architecture 75% 75%
  • Heuristics 75% 75%
  • User Research 75% 75%
  • Competitive Analysis 65% 65%
  • CSS 50% 50%
  • HTML 70% 70%
  • Wordpress Theme Customization 75% 75%
  • Business Analysis 80% 80%
  • Content Strategy 100% 100%
  • Content Marketing 100% 100%
  • Content Development 100% 100%
  • Photoshop 80% 80%
  • Illustrator 75% 75%
  • Adobe XD 75% 75%
  • Visual Design 50% 50%
  • Mobile Design 50% 50%
  • Branding 90% 90%
  • Wireframing 70% 70%
  • Journey Mapping 70% 70%
  • Persona Development 100% 100%

My Principles


Everything I do is based upon best practices and the latest field-research.


I'm a lifelong student. Every single day I continue my education.


I don't tell you what's wrong without giving you a plan to fix it.


Mid-life has made me flexibile and laid back. Sort of.


I have an innate understanding of what makes a great digital experience.


I've been doing this for a quarter of a century.


I admit when I'm wrong or don't know something, but I'll go out of my way to learn or fix it.


I use both hemispheres of my brain equally. And with that, I'm both an extrovert and an introvert.


I'm a straight-shooter. I'll never bullshit you.

Client Love

A few testimonials  from LinkedIn.

I had the good fortune of having Aimee assigned on projects supporting my customers objectives of improving their customer engagement effectiveness. She never failed to deliver value and go beyond the obvious in identifying opportunities for improvement and recommending novel and creative approaches to engagement that the customer may not have considered. Her skill at assessing a client’s digital customer journey relative to the intended value delivered or outcome was consistently on point in delivering great insight to our clients. Aimee is gifted at communicating her findings in a manner that is easily taken on-board by the client as positive even when speaking with the creators of the digital assets being evaluated. She would be a great addition to any team seeking to build expertise around digital engagement.
Russ Mitchell

Managing Director, CapGemini Invent

Aimee is an excellent senior content strategist who without a doubt is on top of her game. She came on board mid way through the project and was able to quickly dive in, interpret the content and come up with a strategy. Her keen ability to decipher the content and make solid recommendations not only caught my attention, but the clients as well. Aimee was respected by the client and was a wonderful contributor to the team. She was always willing to go the extra mile and with a positive attitude! I enjoyed working with Aimee and would welcome the opportunity to work with her again.
Christy Mayr

Manager Functional Analysis, Razorfish

Aimee did a great job jumping into an ongoing project. in no time she was up to speed and in full control of the project and the client:-) It was a pleasure working with Aimee. She’s taking charge, is proactive and has overall a great attitude.
Anja Heubler

Creative Director, Razorfish

Aimee is an excellent content strategist and copywriter. She brings clarity and insight to even the most complex interactive projects. She’s also fun to work with and her enthusiasm is contagious. Aimee is a delightful asset for any design and development team.
Michelle Berryman

Senior Director, Innovation & Strategy, Capgemini Invent

Working with Aimee was a relief. She brought many great ideas to the table, and worked well with my team. I am very impressed with her adept creative and writing abilities, and her drive to meet deadlines. Aimee’s a rare find.
David Baker

Manager, User Experience and Design, Cox Communications

Drop me a line!

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