About Me

What makes me tick? How did I get here? What are my credentials? What do I look like?

Hi! I’m Aimee Agee

A brand new voyage, for an experienced passenger


I’m a life-long web & mobile professional. In fact, I started on this journey right as the internet came into being. Throughout my career, I’ve consulted with and managed large-scale teams and projects for top global digtial agencies and big brands, across all sorts of industries and verticals, working with them to build their content practices and create engaging content for their consumers.

Recently, I made a lateral career move from content strategy to UX design and development. My transition to UX design wasn’t that hard, considering my strategies have been informing designers for decades. And this year, I finally developed the skill set to actually take my strategies from soup-to-nuts. This change has allowed me to do what I love most — help small businesses succeed.

I’ve owned and operated my consulting business for over a decade, but because I’ve been doing most of my work as a freelancer for other agencies, I hadn’t developed my own business in years. Nor had I been able to work on my own content or articles, because I’d been too busy doing it for everyone else. That’s changing as of January 2020, and with that change, comes a brand new me, including new skills, a new site, a new logo, and a new attitude. *Sings the Pointer Sisters*

In my spare time, which admittedly is much sparer these days, I’m mom to a precocious 8-year-old boy and a fuzzy, semi-derranged rescue dog. I also have a fiction writing side hustle under a secret pen name and have published four books. I’m a cub scout den leader, a basketball coach of an undefeated team *knocks on wood, and an advocate for women-owned small business and non-profits.



Twist’s New Mission


I based Twist Idea Lab’s new logo off of  the Japanese concept of Ikigai, which theorizes that to be happiest in life, we should do what we’re good at, what we love, what the world needs, and what we can be paid for. That’s my goal.

This vision makes me picky about who I work with and the kinds of projects I take on. But when I do take one on, you better believe I’ll put my all into it. I will do everything to help you achieve success, as long as it’s both rewarding, good for the world, and I can make a comfortable living.

Read about my path to enlightenment in the new Twist blog, UX Fix, coming soon.


My Views

People are the be-all end-all to a successful business. Customers, employees, and leaders should be respected equally.

If you want good karma, work for people who are changing the world and give everyone the respect they deserve.

Great digital experiences are built by people for people.

For a great digital experience, there is not one aspect that should trump another. Technology, search, branding, design, content, marketing, customer service, your employees, your customers, and your product should be valued equally and holistically.

Small teams get more done.

Great Ideas aren't created in meetings or traffic.

Regular digital detoxes should be part of any mental health maintenance plan. Therefore you won't see much of Twist Idea Lab on social, because I'm on it all day for others.

Don’t mind me whilst I gobble up all this cheap knowledge


This past year, after a couple of bad projects, one life or death situation, and some serious soul-searching, I ramped up areas of my education where I felt I needed it most. As a result, I spent a lot of time in front of the computer, and my butt has gotten huge. It’s a shame they didn’t have online education when I acquired all of that student loan debt. Which is thankfully paid off…after twenty years. BTW, I’m a huge proponent of learning portals such as Udemy, Lynda, etc. In the digital space one must stay informed, and by golly, if I’m not informed now, well, I’ll get there soon. Here’s are the courses I took and became certified in 2019/20, along with my university credentials. This doesn’t begin to cover all the knowledge I’ve gobbled up before this year.


  • Bachelor of Science in Journalism and Advertising, University of Colorado at Boulder
  • Marketing MBA, University of Denver
  • Completed coding and UX blueprint from Skillcrush

Continuing Education

  • Growth Hacking
  • Complete public speaking masterclass
  • Adobe Illustrator Essentials and Advanced training
  • Adobe Photoshop Essentials and Advanced Training
  • UI/UX Design with Adobe XD
  • Adobe After-Effects essentials
  • Advanced CSS and Sass, Flexbox, Grid, Animations
  • Advanced Social Media Marketing
  • Google’s responsive web development
  • Bootstrap from scratch
  • The Ultimate Google AdWords Course
  • User Experience Design Essentials with Adobe XD
  • Google Analytics Advanced Certification

Even More Education

  • HTML 5 and CSS 3 masterclass
  • Complete Python bootcamp
  • Salesforce admin Certification
  • UX UI Design Rules Workshop from Joe Natoli
  • Facebook Ads Master 2020
  • Gamification, Motivation and Psychology
  • Adobe Graphic Design Master Class
  • Hashtag essentials & Instagram Marketing
  • Information Architecture Fundamentals from Joe Natoli
  • IOS & Swift the complete app development course
  • Javascript, understanding the weird parts
  • UI and Web Design with Adobe Illustrator
  • The Complete Data Science Course
  • Web Developer Bootcamp
  • User Experience Design Fundamentals with Joe Natoli

Even More Education

  • Javascript, understanding the weird parts
  • Machine learning A-Z
  • PHP for beginners
  • Adobe responsive web essentials
  • SEO 202, complete training for wordpress
  • The Business Intelligence Course 2020
  • The complete 2020 web development bootcamp from App Brewery
  • The complete cyber Security course
  • The complete Communication Skills Masterclass
  • Margie Lawson’s Writer’s retreat
  • The ultimate UX guide to Usability
  • UX & Web Design Master Class from Joe Natoli
  • UX Strategy Fundamentals
  • YouTube MasterClass
  • WordPress WooCommerce

Logical Skills Creative Skills

  • Usability & Accessability 100% 100%
  • Data Analysis 50% 50%
  • SEO 80% 80%
  • SEM & PPC 50% 50%
  • Internet Architecture 75% 75%
  • Heuristics 75% 75%
  • User Research 75% 75%
  • Competitive Analysis 65% 65%
  • CSS 50% 50%
  • HTML 70% 70%
  • Wordpress Theme Customization 75% 75%
  • Business Analysis 80% 80%
  • Content Strategy 100% 100%
  • Content Marketing 100% 100%
  • Content Development 100% 100%
  • Photoshop 80% 80%
  • Illustrator 75% 75%
  • Adobe XD 75% 75%
  • Visual Design 50% 50%
  • Mobile Design 50% 50%
  • Branding 90% 90%
  • Wireframing 70% 70%
  • Journey Mapping 70% 70%
  • Persona Development 100% 100%

This is why you should hire me for the job.


Everything I do is based upon best practices and the latest field-research.


I'm a lifelong student. Every single day I continue my education.


I don't tell you what's wrong without giving you a plan to fix it.


Mid-life has made me flexibile and laid back. Sort of.


I have an innate understanding of what makes a great digital experience.


I've been doing this for a quarter of a century.


I admit when I'm wrong or don't know something, but I'll go out of my way to learn or fix it.


I use both hemispheres of my brain equally. And with that, I'm both an extrovert and an introvert.


I'm a straight-shooter. I'll never bullshit you.

Client Love

A few testimonials I took off of LinkedIn.
I had the good fortune of having Aimee assigned on projects supporting my customers objectives of improving their customer engagement effectiveness. She never failed to deliver value and go beyond the obvious in identifying opportunities for improvement and recommending novel and creative approaches to engagement that the customer may not have considered. Her skill at assessing a client’s digital customer journey relative to the intended value delivered or outcome was consistently on point in delivering great insight to our clients. Aimee is gifted at communicating her findings in a manner that is easily taken on-board by the client as positive even when speaking with the creators of the digital assets being evaluated. She would be a great addition to any team seeking to build expertise around digital engagement.
Russ Mitchell

Managing Director, CapGemini Invent

I have been fortunate to work with Aimee on multiple occasions, as project teammates and as a business owner. Aimee goes above and beyond. Always conscious of the needs of the client while at the same time applying best practices and experienced judgement, delivering quality work. I can recommend Aimee without hesitation. Were I building a team, she would be at the top of my list.
Jason Tye

Director Product Management (Delivery) & CX, Equifax

Aimee brings new ideas and an innovated approach to building a campaign. She has great foresight and an energetic approach to getting the job done that thwarted complications. We are fortunate to have her.
Deborah Drake

Product Manager & UI/UX Specialist, RealPage

Aimee’s experience as a content strategist brought clarity to a large, fast-paced project. The project had numerous stakeholders with varying needs and she was able to work with all of the groups to meet their individual needs. Aimee was able to apply her knowledge and experience to provide direction and keep the project moving along to a tight deadline.
Jill Cobb

Marketing Program Manager, SunTrust Bank

Aimee is an excellent senior content strategist who without a doubt is on top of her game. She came on board mid way through the project and was able to quickly dive in, interpret the content and come up with a strategy. Her keen ability to decipher the content and make solid recommendations not only caught my attention, but the clients as well. Aimee was respected by the client and was a wonderful contributor to the team. She was always willing to go the extra mile and with a positive attitude! I enjoyed working with Aimee and would welcome the opportunity to work with her again.
Christy Mayr

Manager Functional Analysis, Razorfish

Aimee used her super-sharp organizational skills to keep all the ad buys for print/online/radio on track and on-budget (very important anywhere, and particularly in a non-profit) for Museum programs, exhibits and more. Always looking for the value-add, she worked closely with media outlets to develop partnerships that could help the organization meet their goal of driving attendance and awareness. She is a true self starter and works well independently, or as part of a team.
Lauren Sullivan Shankman

Vice President, Tevelino/Keller

Working with Aimee was a relief. She brought many great ideas to the table, and worked well with my team. I am very impressed with her adept creative and writing abilities, and her drive to meet deadlines. Aimee’s a rare find.
David Baker

Manager, User Experience and Design, Cox Communications

Aimee has a great ability to both understand the big picture and get into the detail and then bring it all together in her recommendations – which also always looked great. Even if I didn’t know all the details, I could always depend on Aimee to fill in the gaps, remember what had happened in the past, and provide recommendations that were actionable and drove the business forward.
Carolyn Donegan

Managing Consultant, Capgemini/Liquid Hub

Aimee is a very thorough and thoughtful thinker who brought a fresh perspective to an account that had gotten stuck in a rut. If you need a brilliant taxonomy, she’s your girl!
Teresa Benner

Associate Creative Director, Sapient Razorfish

I worked as the UX Analyst with Aimee on a large and complex project for Homedepot.com redesigning the Home Services landing pages. This involved quite a large initial content audit and content strategy to move this project in the right direction with the many stakeholders involved. Aimee brought a very clear process and professional deliverables to each aspect of the content strategy. From the initial audit, through stakeholder interviews, to asset gathering and content creation, matrix and review process. She also left us with a process, tools and artifacts to use with other projects moving forward. I believe that all organizations with online (and offline) content need a comprehensive content strategy to be found and be relevant in today’s endless sea of information. Aimee has the experience and the mindset to help any organization achieve this goal.
Kristin Lene Colier

Senior User Experience Analyst , The Home Depot

Aimee did a great job jumping into an ongoing project. in no time she was up to speed and in full control of the project and the client:-) It was a pleasure working with Aimee. She’s taking charge, is proactive and has overall a great attitude.
Anja Heubler

Creative Director, Razorfish

Aimee is an excellent content strategist and copywriter. She brings clarity and insight to even the most complex interactive projects. She’s also fun to work with and her enthusiasm is contagious. Aimee is a delightful asset for any design and development team.
Michelle Berryman

Senior Director, Innovation & Strategy, Capgemini Invent

She reaches out into the ether, and brings back a win – all the time. She willingly jumps into the trenches with you – and fights with a smile.
Don Clark

Senior UX Designer, Aaron's

Aimee is a strong copywriter who does an exceptional job of tackling the unique challenges that revolve around content strategy and copywriting for the web. She is willing to step out of her role and take on additional responsibilities in order to help her team succeed. I was impressed by Aimee’s commitment to her work as well the patience and humor which she brought to the workplace.
Peter Zellner

Customer Experience Strategist, Travelport

Drop me a line!

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