My Purpose

My logo is based on the Japanese concept of Ikigai, which theorizes that to be happiest in life, we should do what we’re good at, what we love, what the world needs, and what we can be paid for.  I love to read, I love to write, and I love to help people. So it’s only natural that I would gravitate toward digital channels that allow me to do all three.

This purpose makes me picky about who I work for and the kinds of projects I take on. But when I accept a position, you better believe I’ll put my all into it. I will do everything to make a product successful, as long as it’s rewarding, positive for the planet, humanity, and myself, and I can make a comfortable living that supports my tiny family.