I begin every project with a major site audit. What’s working? What’s not? Use best practices in usability, accessibility, content, design, and search, I then create a plan for fixes, using a scoring method around critical problems and warnings so that you can scope the project.
With user experience, the options are limitless. I conduct workshops, user research, create personas, journey maps, and site maps, and use best practices in all.
Surveys, AB testing, site tests, persona development, segmentation, personalization, I do it all.
My speciality is solving problems with saavy digital marketing and integrated search and content strategies. Hire me to do the whole project from start-to-finish.
I don’t do logos, but I do everything else. Whether it’s imagery, style, brand messaging , your social presence and hashtags, or even how you speak to your audience, consider it done.
Search & PPC
Everything I do is founded on search best practices. From site performance, to analytics, to researching the right keywords, to on-site nomenclature, I’m your gal. And then if you need to boost your awareness, I can help with SEM and social buys.
I specialize in content that’s engaging, drives leads, and blows away your competition. And that includes everything from visuals and infographics, to slideshows, videos, animations, and good-old-fashioned copy, which is, of course, enriched with search terms.
I use all best practices in my responsive development and design. If you can’t use your site on mobile, then you can’t exist in the future. I create lo-fidelity wireframes first in Adobe XD, and then prototype experiences so that no coding work is wasted.
WordPress Website Development
I create all my websites in WordPress and the Divi theme. Why reinvent the wheel and deal with tireless code and updates, when someone else can do it better? WordPress combined with Divi makes future maintenance issues disappear.