Strategy & Design

Welcome to the laboratory.

Twist Idea Lab, is a UX strategy and design consultancy, owned and operated by me, Aimee Agee, a user experience expert with over 25 years of experience. I collaborate with clients to create, design, and develop engaging digital experience for customers that propel businesses toward the future. Allow me to demonstrate.

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Twist offers a rare blend of elements

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Twist Formulas

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Heuristic Audits

I begin every project with a major site audit. What’s working? What’s not? Use best practices in usability, accessibility, content, design, and search, I then create a plan for fixes, using a scoring method around critical problems and warnings, so that you can scope the project.

User Experience

With user experience the options are limitless. I conduct workshops, user research, create personas, journey maps, and site maps, and use best practices in all.

User Research

Surveys, AB testing, site tests, persona development, segmentation, personalization, I do it all.

Digital Strategy

My specialty is solving problems with savvy digital marketing and integrated search and content strategies. Hire me to do the whole project from start-to-finish.

Brand Identity

I don’t do logos, but I do everything else. Whether it’s imagery, style, brand messaging, your social presence and hashtags, or even how you speak to your audience, consider it done.

Search & PPC

Everything I do is founded on search best practices. From site performance, to analytics, to researching the right keywords, to on-site nomenclature, I’m your gal. And then if you need to boost your awareness, I can help with SEM and social buys.

Content Development

I specialize in content that’s engaging, drives leads, and blows away your competition. And that includes everything from visuals and infographics, to slideshows, videos, animations, and good-old-fashioned copy, which is, of course, enriched with search terms.

Interaction Design

I use all best practices in my responsive development and design. If you can’t use your site on mobile, then you can’t exist in the future. I create lo-fidelity wireframes first in Adobe XD, and then prototype experiences so that no coding work is wasted.

WordPress Sites

I create all my websites in WordPress and the Divi theme. Why reinvent the wheel and deal with tireless code and updates, when someone else can do it better? WordPress combined with Divi makes future maintenance issues disappear.