When your business is bugs, how can you rise above the fear factor to show consumers you care as a company? For Orkin, it meant getting back to basics and leveraging the real science behind their brand.
Aimee created a keyword-rich content marketing plan, as well as a social media strategy to help bug lovers engage and become more social. She then wrote original content in a voice that would interest science lovers. The plan relied on a combination of aggregated and original content, all of which was data-rich and targeted.
- Website Traffic 18% 18%
- Site Engagement 20% 20%
- Email Subscribers 65% 65%