The Challenge

When your business is bugs, how can you rise above the fear factor to show consumers you care as a company? For Orkin, it meant getting back to basics and leveraging the real science behind their brand.

The Solution

Aimee created a keyword-rich content marketing plan, as well as a social media strategy to help bug lovers engage and become more social. She then wrote original content in a voice that would interest science lovers. The plan relied on a combination of aggregated and original content, all of which was data-rich and targeted.

Editorial Plan

SEO driven content marketing plan.

Content Development

Planning, writing, creative direction and editing of the content.
  • Website Traffic 18% 18%
  • Site Engagement 20% 20%
  • Email Subscribers 65% 65%

Interested In Working with Aimee?