The Challenge

Mars, inc., acquired Nutro Pet Foods and was shocked to learn they didn’t have a website. While it’s easy to design an exciting and rich experience for pet lovers, when there is absolutely nothing to start with, that’s not an easy task

The Solution

From day one, Aimee worked with the client and Think Interactive to discover and list all their products and benefits. She helped build a content strategy from scratch, including detailed product filters by user preferences, and an ecommerce experience with built-in customer loyalty engines. In addition, she wrote and created engaging content to drive email marketing and organic search.

Content Audit and Strategy

Soup to nuts digital strategy.


Content Development

Planning, writing, creative direction and editing the content.


Loyalty Marketing

Strategy to build repeat customers.

The Results

” A gorgeous experience with multiple guides and filters to help pet owners with the health and nutrition of their pets.”

Interested In Working with Aimee?