Web design trends tend to be low on copy, high on imagery and low on content. That was the case for the newly designed Greenies’s web site. But a small number of products isn’t enough to keep audiences engaged or help with SEO.
To help with search optimization and social presence, I created keyword-rich content for Greenie’s natural pet health resource center. In addition, together with Think Interactive, I helped create interesting “sharable” stories about the origins of the product that kept users engaged and on the site twice as long.
- Website Traffic in 3 months 50% 50%
- Website engagement 75% 75%