The Challenge

Web design trends tend to be low on copy, high on imagery and low on content. That was the case for the newly designed Greenies’s web site. But a small number of products isn’t enough to keep audiences engaged or help with SEO.

The Solution

To help with search optimization and social presence, I created keyword-rich content for Greenie’s natural pet health resource center. In addition, together with Think Interactive, I helped create interesting “sharable” stories about the origins of the product that kept users engaged and on the site twice as long.

Content Audit and Strategy

Soup to nuts digital strategy.

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Copywriting and Content Development

Planning, writing, creative direction and editing the content.

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Search Content

A resource center of keyword-rich search articles.

Social Content

Interesting stories user’s are willing to share.

Results

  • Website Traffic in 3 months 50% 50%
  • Website engagement 75% 75%

Interested In Working with Aimee?