Char-Broil had an outdate site with a terrible user experience and zero branding. Also, the cost of their customer service calls were outweighing the company’s profits.
Aimee worked with Thoughtworks to create and implement a multi-channel rebranding strategy to attract users, optimize the customer journey, enhance check-out and retain customers after purchase. She also led the content marketing, blog outreach, created all the content.
Content Audit and StrategySoup to nuts digital strategy.
Content DevelopmentPlanning, writing, creative direction and editing the content.
Community BuildingBuilding a community of experts.
InBound Outbound MarketgingShareable and discoverable site content.
Blog ContentCreating and curating content.
- Product sales in one year 25%
- Website Traffic 50%
- Conversion Rate 20%
- Email Subscribers 25%
- Customer Service Calls down 75%