The Challenge

Char-Broil had an outdate site with a terrible user experience and zero branding. Also, the cost of their customer service calls were outweighing the company’s profits.

The Solution

Aimee worked with Thoughtworks to create and implement a multi-channel rebranding strategy to attract users, optimize the customer journey, enhance check-out and retain customers after purchase. She also led the content marketing, blog outreach, created all the content.

Content Audit and Strategy

Soup to nuts digital strategy.

Content Development

Planning, writing, creative direction and editing the content.

Community Building

Building a community of experts.

InBound Outbound Marketging

Shareable and discoverable site content.

Blog Content

Creating and curating content.
  • Product sales in one year 25% 25%
  • Website Traffic 50% 50%
  • Conversion Rate 20% 20%
  • Email Subscribers 25% 25%
  • Customer Service Calls down 75% 75%

Interested In Working with Aimee?