Char-Broil had an outdate site with a terrible user experience and zero branding. Also, the cost of their customer service calls were outweighing the company’s profits.
Aimee worked with Thoughtworks to create and implement a multi-channel rebranding strategy to attract users, optimize the customer journey, enhance check-out and retain customers after purchase. She also led the content marketing, blog outreach, created all the content.
Content Audit and Strategy
InBound Outbound Marketging
- Product sales in one year 25% 25%
- Website Traffic 50% 50%
- Conversion Rate 20% 20%
- Email Subscribers 25% 25%
- Customer Service Calls down 75% 75%