Classified ads advertising a new voice mail service. These ads were small-space and placed in a newspaper classified section. Clearly they had to stand out from the hundreds of other ads placed there.
High-tech concept, simplified. This highly complicated company had many services it offered, as well as many benefits. We focused on simple headlines and copy to get the point across. These ads were spreads in Wired Magazine.
The client needed a way to introduce pay-per-view movies to a target who normally rented movies at a video store. It conveyed the ease of use and convenience of pay-per-view movies.
