Digital Content Strategy * Content Marketing * Copywriting * SEO

RealPage

Real-Page, a property management software company in Dallas, acquired ten new companies in one year. As a result, they had a chaotic site, with an inconsistent experience on every page. Aimee worked with multiple product divisions to find a template and voice that worked for each channel within a larger global template. She re-created the navigation for easier search. She and a team of writers, then rewrote and simplified all their content. Prior to her arrival, SEO was a practice they never bothered with. After presenting the benefits of SEO and content marketing to twenty-one different CEO’s from each acquired company, she sold the idea and began an effort to craft regular white papers and videos to support their lead-generation strategy. In addition, she persuaded the leaders to mature a blog and engage in social media for the first time. The result? In one month, leads and search ranked higher than their previous two years of traffic.
b2b content digital strategy
Hotspring Hot Tubs
Consumer, Content Development, Content Strategy, Copywriting, SEO, SEO content, User Experience
Hotspring Hot Tubs
Char-Broil Grills
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Char-Broil Grills
Global Technology Resources
B2B, Content Creation, Content Development, Copywriting, SEO
Global Technology Resources
BlipHub Blood Pressure App
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
BlipHub Blood Pressure App
MoodHacker
B2B, Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
MoodHacker
The Home Depot
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
The Home Depot
Echo Agency
B2B, Branded content, Content Creation, Content Development, Content Strategy, Copywriting, SEO, Small Business
Echo Agency
SunTrust Banks
Branded content, Consumer, Content Strategy, SEO, User Experience
SunTrust Banks
Xiocom
B2B, Branded content, Content Development, Content Strategy, Copywriting, User Experience
Xiocom
Greenies
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Greenies
Sears’
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Sears’
Orkin
Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, Corporate Social Responsibility, SEO, SEO content, Social Media
Orkin
RealPage
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
RealPage
Nutro Pet Foods
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Nutro Pet Foods
AT&T
B2B, Community Building, Content Development, Content Strategy, SEO, User Experience
AT&T
Prism
Community Building, Content Creation, Content Strategy, Copywriting, Corporate Social Responsibility, Small Business
Prism