Digital Content Strategy * Content Marketing * Copywriting * SEO

The Home Depot

Aimee spent the better part of two years with The Home Depot, first helping develop their major category landing pages, then creating how-to content and interactive tools that drove shopper marketing as well as search. She played a large part in recreating their taxonomy navigation and branding. Later, The Home Depot hired her to work on their services section. During that time, she also ramped up and trained their in-house digital content department to take on the practice of content strategy. In both cases, she outlined and wireframe detailed content through interviews, auditing, requirements gathering, and best practices in user-experience and search.
Twist Idea Lab Content Strategy
Hotspring Hot Tubs
Consumer, Content Development, Content Strategy, Copywriting, SEO, SEO content, User Experience
Hotspring Hot Tubs
Char-Broil Grills
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Char-Broil Grills
Global Technology Resources
B2B, Content Creation, Content Development, Copywriting, SEO
Global Technology Resources
BlipHub Blood Pressure App
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
BlipHub Blood Pressure App
MoodHacker
B2B, Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
MoodHacker
The Home Depot
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
The Home Depot
Echo Agency
B2B, Branded content, Content Creation, Content Development, Content Strategy, Copywriting, SEO, Small Business
Echo Agency
SunTrust Banks
Branded content, Consumer, Content Strategy, SEO, User Experience
SunTrust Banks
Xiocom
B2B, Branded content, Content Development, Content Strategy, Copywriting, User Experience
Xiocom
Greenies
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Greenies
Sears’
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Sears’
Orkin
Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, Corporate Social Responsibility, SEO, SEO content, Social Media
Orkin
RealPage
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
RealPage
Nutro Pet Foods
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Nutro Pet Foods
AT&T
B2B, Community Building, Content Development, Content Strategy, SEO, User Experience
AT&T
Prism
Community Building, Content Creation, Content Strategy, Copywriting, Corporate Social Responsibility, Small Business
Prism