Digital Content Strategy * Content Marketing * Copywriting * SEO

Char-Broil Grills

Aimee worked with Char-Broil Grills for over a year on their site redesign. Starting with a detailed audit of their old site, she then created a content strategy, back-end process, WordPress templates and SEO optimization strategy. Working with multiple vendors, she helped bridge the gap between the business and developers. In addition, she groomed the imported community blog, added metadata, alt-tagging, and cleaned up old posts so they were SEO-friendly and maintained brand standards. She also developed all the content for the help section, product descriptions, and around 100 tips and tricks articles for the help pages. Another role she played was optimizing their YouTube channel and other social channels. And lastly, she left them with an editorial calendar, process flow, and editorial guide to help on-board their new digital marketing manager.
charbroil
Hotspring Hot Tubs
Consumer, Content Development, Content Strategy, Copywriting, SEO, SEO content, User Experience
Hotspring Hot Tubs
Char-Broil Grills
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Char-Broil Grills
Global Technology Resources
B2B, Content Creation, Content Development, Copywriting, SEO
Global Technology Resources
BlipHub Blood Pressure App
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
BlipHub Blood Pressure App
MoodHacker
B2B, Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
MoodHacker
The Home Depot
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
The Home Depot
Echo Agency
B2B, Branded content, Content Creation, Content Development, Content Strategy, Copywriting, SEO, Small Business
Echo Agency
SunTrust Banks
Branded content, Consumer, Content Strategy, SEO, User Experience
SunTrust Banks
Xiocom
B2B, Branded content, Content Development, Content Strategy, Copywriting, User Experience
Xiocom
Greenies
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Greenies
Sears’
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Sears’
Orkin
Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, Corporate Social Responsibility, SEO, SEO content, Social Media
Orkin
RealPage
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
RealPage
Nutro Pet Foods
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Nutro Pet Foods
AT&T
B2B, Community Building, Content Development, Content Strategy, SEO, User Experience
AT&T
Prism
Community Building, Content Creation, Content Strategy, Copywriting, Corporate Social Responsibility, Small Business
Prism