Digital Content Strategy * Content Marketing * Copywriting * SEO

AT&T

Together with Razorfish, Aimee helped rebuild AT&T’s small business site to dynamically generate content by user preferences. The strategy was to pull users in by content marketing, and push them down the funnel with products that matched their content search. Tasks included eliminating thousands of outdated articles, editing, and then curating and creating original content. She created a tagging system to help surface the content in search as well. In addition, she trained their staff to manage and keep their content fresh and exciting, using best practices in search.  
Content Strategy for AT&T small business
Hotspring Hot Tubs
Consumer, Content Development, Content Strategy, Copywriting, SEO, SEO content, User Experience
Hotspring Hot Tubs
Char-Broil Grills
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Char-Broil Grills
Global Technology Resources
B2B, Content Creation, Content Development, Copywriting, SEO
Global Technology Resources
BlipHub Blood Pressure App
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
BlipHub Blood Pressure App
MoodHacker
B2B, Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, User Experience
MoodHacker
The Home Depot
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
The Home Depot
Echo Agency
B2B, Branded content, Content Creation, Content Development, Content Strategy, Copywriting, SEO, Small Business
Echo Agency
SunTrust Banks
Branded content, Consumer, Content Strategy, SEO, User Experience
SunTrust Banks
Xiocom
B2B, Branded content, Content Development, Content Strategy, Copywriting, User Experience
Xiocom
Greenies
Branded content, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Greenies
Sears’
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Sears’
Orkin
Branded content, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, Corporate Social Responsibility, SEO, SEO content, Social Media
Orkin
RealPage
B2B, Branded content, Community Building, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, Social Media, User Experience
RealPage
Nutro Pet Foods
Branded content, Community Building, Consumer, Content Creation, Content Development, Content Marketing, Content Strategy, Copywriting, SEO, SEO content, Social Media, User Experience
Nutro Pet Foods
AT&T
B2B, Community Building, Content Development, Content Strategy, SEO, User Experience
AT&T
Prism
Community Building, Content Creation, Content Strategy, Copywriting, Corporate Social Responsibility, Small Business
Prism