Aimee Agee
Content Strategist & Senior Copywriter

Expertise

  • Content strategy — responsible for defining values, voice, tone, legal and regulatory concerns, user-generated content, budgets, schedule and the hiring of talent.
  • Social networking — social networking experience.
  • Web content — extensive knowledge of user experience design and the affective translation of architecture documentation to content inventories.
  • Metadata strategy — responsible for taxonomies and metadata structures.
  • Search engine optimization — experienced search engine strategy and writing for optimization
  • Content management strategy and templates — publishing infrastructures, content life cycles and workflows for CMS.
  • Copywriting —12 years of writing, branding, and concepting for all media such as; print, interactive, and broadcast and applications
  • Design — strong understanding of layout and design, as well as interactive and broadcast production.
  • Communication — superior skills with clients management, senior management, development teams and editorial staffs
  • Presentation — excellent presentation skills, communication, and professionalism.
  • Leadership — skilled management a team through of all stages of creative processes from conception to execution.

Major Content Projects
Sears Managemyhome.com, The Home Depot, Emory University, Southeastern Regional Research Group

Work Experience

Think Interactive (2008 – 2009)
Senior Content Strategist
Overview: Specialized in interactive websites, email marketing, Rich Internet Application development and SEO
Clients: Sears, Windstream, Xiocom Communications, Pitney Bowes, Nutro Petcare, VitaminWater

Macquarium Interactive (2007 – 2008)
Contract Content Strategist
Overview: Created content strategy, content wrangling system and editorial content of The Home Depot website
Clients: The Home Depot, Comcast

Twist Idea Lab (2005- 2007)
Consultant, Owner, Creative Director

Virtual Magic (2005-2006) Atlanta , GA
Senior Copywriter/Project Manager
Overview: Branded major fortune 500 clients and managed client relations.
Clients: Bristol West Insurance, Verifone, Global Payments, Hella Headlights, Harland Financial

High Museum of Art (2002-2004) Atlanta , GA
Assistant Marketing Manager
Overview: Responsible for marketing, media, and budget planning, as well as major corporate and media sponsorships.

ComGroup (2000-2001) Atlanta , GA
Copywriter
Overview: Created large conceptual and award-winning campaigns for agencies major brands.
Clients: ADT Security, Intel


Agency Clients : Macquarium Inc., Tailfin, The Rev, Bigelow Advertising, Kelsey Interactive Advertising & Design, Adair Green Advertising, Matlock Advertising, Think Interactive, SilverPop, Think Interactive


Corporate Clients: The Home Depot, Kaiser Permanente, Alzheimer's Association, Children's Healthcare, Publix, Dell Computers, Nissan, Georgia Pacific, Kellogg's, Brunswick Bowling, Coca-Cola, ADT Security Systems, Intel, Bristol West Insurance, Verifone, Global Payments, Hella, Harland, National Jewish Hospital, Izzo Golf, Wyoming Tourism, Cadillac, Heavenly Ham, Sears, Atlanta Mobile Media, Piedmont Springs Water, Dr. Kathleen Hall, Challenger Industries, Mr. Clean and Shine, Southeastern Regional Research Group